Press Release
- Date:
- Monday, May 13, 2002
- Contact:
- David Peikin
- Phone:
- (301) 918-0818
- Email:
- G1@schwartz-pr.com
Group 1 Software Releases MOVEforward Canada
- Enhances Target Marketing By Tracking
Business and Residential Address Changes
With MOVEforward Canada, Businesses Can Reduce Undeliverable Mail and Limit Wasted Postage and Production Costs
Lanham, MD — Group 1 Software (Nasdaq: GSOF), a leading provider of customer relationship management (CRM)-enabling software solutions, today announced the release of MOVEforward Canada. A software solution that interfaces directly with Canada Post Corporation's National Change of Address (NCOA) database, MOVEforward Canada tracks customer address changes by providing users a three-year history of residential and business moves.
With nearly 20 percent of Canadians moving annually, businesses that monitor address changes can more effectively maintain customer relationships. MOVEforward Canada, which operates on both Windows NT and Windows 2000, is updated monthly, providing businesses the most current change of address data. The solution supports Canadian NCOA processing requirements, including formatting input data according to Canada Post Corporation (CPC) specifications and returning standardized outputs for variables such as name, original address, new address if available and return codes.
“MOVEforward Canada offers users a powerful solution to access the most current Canadian address information for data quality and direct marketing initiatives,” said Bob Bowen, CEO of Group 1 Software. “Utilizing accurate address information, businesses can dramatically reduce mailing costs, increase response rates from marketing campaigns and maintain customer relationships.”
For increased accuracy, MOVEforward Canada integrated with the industry's leading address matching and data quality solution, Group 1's Canadian CODE-1 Plus software solution. Recognized for address validation and correction under the CPC's Software Evaluation Recognition Program (SERP), Canadian CODE-1 Plus standardizes address data prior to processing addresses against the move data provided by the CPC. By using standardized address data, businesses can maximize the number of accurate address changes, thereby improving deliverability and data quality.
To learn more about MOVEforward Canada and Group 1's direct marketing applications, visit the company's booth (#609) at the Canadian Marketing Association's (CMA) 2002 National Convention & Trade Show, May 13 - 15, 2002, in Toronto, Canada at the Metro Toronto Convention Centre.
Group 1 Software (Nasdaq: GSOF) is a leading provider of customer relationship management (CRM)-enabling software solutions for data quality, marketing automation, customer communications management and direct marketing applications. Group 1's software systems and services enable 2,500 customers worldwide to market smarter by helping them find, reach and keep customers. Founded in 1982 and headquartered in Lanham, Maryland, Group 1's solutions are utilized by leaders in the financial services, banking, retail, telecommunications, utilities, e-commerce, and insurance industries. The company's customer base includes such recognized names as Acxiom, AT&T, Charles Schwab, Entergy, GEICO, L.L. Bean, MCI WorldCom, Wal-Mart and Wells Fargo. For more information about Group 1, visit the company's Web site at http://www.g1.com.